Instute of Art, Design & Technology
IADT is Ireland’s only institute of art, design, and technology with a specific focus on creativity, entrepreneurship, and innovation in the digital age. At the forefront of teaching, research, and innovation, IADT’s mission is to contribute to Ireland’s development as a creative knowledge economy.
IADT is also home to the National Film School (NFS) and provides state-of-the-art facilities for education and training in film, television, and radio production, design for stage and screen, and modelmaking. NFS staff possess considerable industry and academic experience, and many of them work as practitioners alongside teaching here. IADT is a full member of CILECT, the International Association of Film and Television Schools.
Research Themes
-
The objective of this WP is to analyze film production, financing, and training ecosystems in European small nations including additional analysis of the long-term impact of Covid-19 and current economic uncertainty. The WP will analyze the current state of talent in the film workforce of small European countries, what obstacles are present for its development, and what educational, industrial, and policy measures need to be established.
Adapting the latest insights from the broader start-up sector to the AV sector and testing their efficacy to improve AV project success to inform evidence-based skills development policy will be a key objective. Through this WP, the project aims at building a sustainable ecosystem model that emphasizes cooperative production alliances between European small nations encouraging collaboration, knowledge, and asset sharing.
-
To develop an innovative methodology that allows for uncovering the preferences of European film audiences and factors promoting and impeding their access to and engagement with films from small European countries to widen and diversify the audiences for these films;
To identify the structural factors impeding domestic and international audiences from accessing films coming from small countries. This implies looking at factors beyond audiences’ taste, i.e. socio-economic conditions; access not only as a technological question but also an economic, cultural, and literacy one; the key role of industry and cultural gatekeepers as well as sociability factors such as the communitarian dimension which defines the cinematic experience; To describe the “discovery paths” of domestic and international audiences in relation to small countries’ films and the key moments/technologies/activities in that journey;
To define and test strategies and tools to attract new and international audiences to films coming from small countries. This includes the design of a dashboard of personas that represent the ideal target audiences for films from small countries across various groups and the development of methodologies and tools for audience engagement in contexts of co-creation and piloting of such solutions in small countries;
To support the development of business models and policy-related innovations in WP4 with evidence on audiences’ discovery paths, profiles, and individual motivations;
To promote the key role of small countries and their cinema as places of diversity and testing grounds of innovative ways of fostering audience engagement with European films;
To provide recommendations and policy scenarios aimed at increasing and diversifying domestic and international audiences’ engagement with small European countries’ films that can be included in the “State of European Film” in WP8.
People
