Co-Founder and CEO of DAIN Studios Germany. Dirk is a veteran in the consumer electronics industry having acted in various product, marketing, and strategy roles at Siemens, BenQ, Nokia, and Deutsche Telekom. He has implemented corporate-wide, customer-centric innovation, big data and analytics programs as well as world-wide customer panels, Think Tanks and Trend Scouting Networks. At Nokia, he was in charge of setting up and leading a 100+ people staffed Consumer Data & Interaction Program. At Deutsche Telekom, Dirk worked in the global Product & Innovation team and was in charge of developing new data monetization concepts leveraging the data assets of the products and services of Deutsche Telekom.